Privacy Policy
This privacy policy describes information Leer, Inc., its divisions, subsidiaries, and affiliates (the “Company”) collect about visitors to the sites to which this privacy policy is applicable (collectively, the “Web Sites”), how the Company uses this information, and other related matters. This policy applies exclusively to the information the Company collects via the Web Sites and does not apply to any information the Company may collect in any other manner.
The Company has a number of divisions, subsidiaries and affiliates that operate individual web sites. This privacy policy applies to the web sites that link to it, including, but not limited to the following:
By accessing and using the Websites, you acknowledge that we may collect and process information as described in this privacy policy. If you do not agree to the terms of this Privacy Policy, please do not use the Web Sites. The data collected on the Web Sites belong exclusively to the Company, and the Company is solely responsible for creating and maintaining this policy. If you have any questions or comments, you can reach us at info@leerinc.com or at Leer, Inc., 206 Leer Street, New Lisbon, WI 53950.
The Web Sites are controlled by the Company from offices within the United States. The Company makes no representation that content or materials in the Web Sites are appropriate or available for use in other jurisdictions. The information you submit to the Company through the Web Sites will be stored and processed in the United States. If you are not located in the United States, by submitting personal information to the Company, you consent to the transfer of information outside of your country. If you choose to access the Web Sites from other jurisdictions, you do so on your own initiative and are responsible for compliance with applicable local laws. Any claims relating to the Web Sites or the content and materials shall be governed by the laws of the State of Iowa in the United States, without giving effect to any principles of conflicts of laws.
Information We Collect
“Personally identifiable information” refers to information that directly identifies you, such as your name, postal address, telephone number and e-mail address. The Company collects personally identifiable information when provided by you in online forms or registration forms, in order to respond to inquiries for information about the Company.
“Non-personally identifiable information” refers to information that does not identify you but which can be used to track certain Internet conduct. For instance, your computer’s IP address, your web browser’s identity, and what pages of the Site you visit may all be used to collect information about how the Site is used without identifying your name or other personally identifiable information. The Company may collect non-personally identifiable information from you by “passive” means, often through the use of cookies.
Non-personally identifiable information is collected through a variety of methods including the use of cookies. A cookie is a small amount of data, which often includes an anonymous unique identifier, that is sent to your browser from a web site’s computers and stored on your computer’s hard drive. Many consider the use of cookies to be an industry standard. You can alter the configuration of your browser to refuse to accept cookies, but if you do so, it is possible that some areas of web sites that use cookies will not function properly when you view them.
It is possible to link non-personally identifiable information to individual names, but the Company does not do so except as may be necessary to investigate illegal conduct or any unreasonable conduct in connection with the use of the Web Sites, violations of the Terms and Conditions governing this Site, to comply with legal process (e.g., subpoenas), and to assist law enforcement agencies, or as otherwise required by law.
When a user performs a search within the Web Sites, the Company may record information identifying the user or linking the user to the search performed. The Company may also record limited information associated with search requests made by a user and use that information to, among other things, solve technical problems with the Web Sites and to calculate overall usage statistics.
Categories of Information We Collect
Depending on how you interact with our Websites, we may collect the following categories of information:
Contact Information
Information that identifies or allows us to contact you, including:
- Name
- Company name
- Email address
- Telephone number
- Mailing address
- Job title or role
We collect this information when you complete contact forms, request information, request a quote, submit a support inquiry, register for events, or otherwise communicate with us.
Product and Inquiry Information
Information you provide regarding your interest in our products and services, including:
- Product preferences
- Equipment specifications
- Quantity requirements
- Project details
- Service or support requests
- Information contained in communications you send to us
We use this information to respond to requests, provide customer support, prepare quotations, and improve our products and services.
Technical and Device Information
When you visit our Websites, we may automatically collect certain technical information, including:
- Internet Protocol (IP) address
- Browser type and version
- Device type
- Operating system
- Referring website
- Date and time of access
- Pages viewed
- Links selected
We use this information to operate, secure, maintain, and improve our Websites.
Website Usage Information
We may collect information about how visitors use our Websites, including:
- Pages visited
- Time spent on pages
- Navigation patterns
- Search terms entered on the Websites
- General usage statistics
This information helps us understand website performance and improve the user experience.
Communications and Chat Information
If you contact us through a Website form or use one of our AI-powered assistants, we may collect:
- The content of your messages
- Information submitted through quote requests or support forms
- Feedback provided regarding the assistant
- Information necessary to respond to your inquiry
This information is used to provide requested services, answer questions, and improve customer support.
How We Use This Information
Personally identifiable information
The Company may collect your personally identifiable information and use it to send you information about the Company, to send you advertising and sales materials about the Company, and to contact you when necessary. The Company may share your information within its divisions, subsidiaries, and affiliates, at its discretion. The Company may share your automatically collected information with service providers, affiliates, business partners as reasonably necessary to provide our products, services and respond to inquires. We do not sell automatically collected information in exchange for monetary compensation. The Company may share this information with third parties that help the Company with fulfillment of site administration. In addition, the Company reserves the right to use both your personally identifiable information and your non-personally identifiable information in order to investigate illegal conduct or any unreasonable conduct in connection with the use of the Web Sites, to comply with legal process (e.g., subpoenas), and to assist law enforcement agencies, or as otherwise required by law.
Personally identifiable information
The Company may track non-personally identifiable information for internal purposes and to help the Company interact with visitors to the Site. The Company may also share non-personally identifiable information in aggregate form with third parties to illustrate trends and patterns.
If you place an order through the Web Sites, we may hire other companies to provide administrative, fulfillment, and/or other services on our behalf, including packaging, mailing and/or delivery. We may provide the information you submit to those companies to provide the services we requested.
Changes to the Privacy Policy
The Company reserves the right to change the terms of this Privacy Policy, and you should check this page at regular intervals to see whether the terms of this Privacy Policy have changed. Your continued use of the Web Sites following any changes to the Privacy Policy will constitute your acceptance of such changes.
Links / Security / Under 18
The Web Sites may contain links to other sites run by third parties unaffiliated with the Company. The Company is not responsible for the information collection practices or the content of the sites to which the Company links. We maintain administrative, technical, and physical safeguards designed to protect automatically collected information. Unfortunately, no transmission over the Internet can be guaranteed to be 100% secure. As a result, we cannot ensure or warrant the security of any information you transmit to us. We do not knowingly collect information from children under the age of 13. If a child you know of has provided us with personally identifiable information, please contact us immediately so that we may identify the information that needs to be removed.
Problems or Complaints
AI Chat Assistants
Parts of this site offer AI-powered chat assistants that can help you find products, answer questions about our equipment, and prepare a quote or support request. You are chatting with an automated assistant, not a Leer employee. If you would like to speak with a person, ask the assistant to connect you and it will show you a contact form, or you can reach us through our regular contact channels.
What the assistant collects
When you use a chat assistant, we collect:
- What you type. The full content of your conversation with the assistant.
- The page you were on when you opened the assistant.
- A random session identifier used to keep your conversation together. It is not tied to your name and we do not use it to track you across other websites.
- Contact and enquiry details you provide in a form — your name, email address, and, if you give them, your phone number and company name — along with what you tell us about your requirements.
The website uses cookies. The AI assistant itself does not place separate cookies. We do not use them to build an advertising profile of you.
Who else sees it
To make the assistants work, we share some of this information with service providers who process it on our behalf and are restricted from using it for their own purposes:
- Anthropic, the AI model provider, receives the content of your conversation so the assistant can respond. Anthropic does not use it to train its models and deletes it after a short retention period. It does not receive the page information described above.
- Search and retrieval service providers that help deliver assistant responses.
- Amazon Web Services hosts the service in the United States.
If you submit a quote or support form, the details you entered — your contact information and the specifics of your enquiry, which may include equipment dimensions, temperature requirements, quantities, and any notes you add — are sent to our customer relationship management system so our sales and support teams can respond to you.
How long we keep it
- Conversation transcripts and any feedback you give: 90 days, after which they are deleted automatically.
- Quote and support records created by the assistant: the contact details are removed after 90 days. We keep non-identifying information about the request itself, such as which product line was asked about and when, so we can understand how the assistants are used.
- Records in our CRM are kept under the retention practices described elsewhere in this policy.
- Your own browser stores your recent conversation so it is still there if you return to the page. That copy is on your device, not ours. You can remove it by clearing your browser’s data for this site.
Your choices
You do not have to use the assistants — every product page, specification sheet, and contact form on this site is available without them. Please do not provide social security numbers, financial account information, health information, passwords, or other sensitive information through the chat assistant; the assistants only need enough to answer your question or route your request.
If you would like us to delete the conversation record associated with a request you made, contact us at info@leerinc.com and we will remove it.
